The TPSA project and the Indonesia Export Training Center presented Access to Digital Marketing by Export-Ready Women-Led SMEs on March 13-14. This training course was designed to address a concern that women-led small and medium business owners lack access to export markets. The course helps participants have an increased understanding of gender issues in marketing, enhanced knowledge about digital marketing, and developing a strategy and plan for their businesses.
The TPSA Project held three gender and trade dialogue group meetings in December 2017 to present the preliminary findings from TPSA’s gender and trade study to a broad range of stakeholders. The gender and trade study identifies the particular exporting challenges faced by women-owned and led small and medium enterprises the coffee, apparel, and footwear sectors. Read more at http://www.tpsaproject.com/wp-content/uploads/2017-12-05-Activity-Brief-1211.01f.pdf
Indonesia is now the world’s sixth-largest footwear exporter and accounts for 3.4 per cent of global exports. The industry has untapped potential. Aside from directly increasing production, Indonesia can benefit more from its footwear sector by extracting a higher share of the total value along the global value chain (GVC) for footwear. The industry faces a number of significant barriers that limit its production and export potential. This report identifies key barriers that limit the industry’s production and export potential, and make recommendations for industry stakeholders. Read more at http://www.tpsaproject.com/wp-content/uploads/2018-02-26-Report-1211.03d.pdf
Indonesia’s apparel industry is already an important contributor to the country’s economy, but exports have had a difficult time in recent years and there are many challenges facing the industry. Indonesia’s population of 258 million creates a large domestic market, offering another opportunity for Indonesia to grow its apparel industry by continuing to add value at home. One way to achieve higher value-added in the exports of apparel would be to establish local brands internationally. Read more at http://www.tpsaproject.com/wp-content/uploads/2018-02-26-Report-1211.03e.pdf.