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Support Provided to Coffee SMEs on Website Development
July 20, 2017- Takengon, Aceh Tengah
TPSA offered support to coffee SMEs in Aceh on website development. Foreign buyers demand that SMEs have a functioning and informative website to support exporting. The TPSA communications specialist gave guidelines on what to include on a website to best meet foreign buyer needs and showed best practice examples. Other topics covered TPSA environmental technical assistance options, how to track and monitor communications with foreign buyers, and how to track sales after trade fairs.
Following the training, the TPSA coffee expert provided remote coaching on the websites developed by each coffee SME.