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TPSA Collaborates with IETC to Offer Women Training on Digital Marketing

March 13, 2018 - March 14, 2018

- Jakarta

The TPSA project and the Indonesia Export Training Center have collaborated to design and offer a training course Access to Digital Marketing by Export-Ready Women-Led SMEs. The theme of the activity is a response to a constraint in access to markets faced by export-ready women-led SMEs. This constraint was one of the key findings of TPSA’s Gender and Trade Study. At the end of the training, participants had:

  • increased understanding on gender issues in marketing, including exporting through digital marketing
  • enhanced knowledge about digital marketing (i.e., various website platforms and social media)
  • improved knowledge and skills in developing a strategy and plan for digital marketing for their business