To get the most from attending a trade show, you need to do your homework and have a detailed strategy. This guide provides important information to help you plan and prepare for international trade show, and help you answer the following questions:
- Is your company ready to attend an international trade show?
- What type of trade show should you attend?
- What are the costs and benefits of attending the trade show?
- Who from your company should attend the trade show?
- What should your booth look like?
- What kind of marketing materials are needed?
- How should you communicate with contacts made at the show?